I’ve heard more often than I’d like to admit that blogging isn’t worth the time and energy you have to put into it or that blogging is dead with things like video taking top spot in terms of content for your business. And while I don’t disagree that video is oh so important to start tapping into when it comes to marketing, I am still a huge advocate for blogging, especially when you have a small business.
In today’s post I wanted to walk through what I feel are the 5 reasons you need to be blogging. Whether you have a current blog or you are just starting I am here to tell you that it will be so worth it.
1. Drives Traffic to your Website
This one is probably a no brainer and a fairly well known fact that blogging does indeed drive traffic to your website. You want to think about how people are finding you. You know that your current audience can just type your exact URL into their browser and get to your site but what about all the new people? In order for new people to find you, you will want to be showing up in search engines as much as possible.
By blogging and creating consistent content you are in turn adding more indexed pages on your website, meaning that you are showing that you are creating new information and updating pages regularly. This in turn creates more opportunities to show up in search engines like Google. If you are just starting out you may not want to invest money in paid ads right off the bat so blogging allows you the opportunity to drive traffic organically, it will just be a slower build.
2. Can be used for Lead Generation
Once you’ve done all the hard work to actually get those visitors to land on your website you want to make sure you hang onto them for a bit and get them onto an email list. You don’t want to waste the opportunity once you have them right there, so you can use your blog posts to include call to actions in each post. This can be in the form of a free download, optin to a workshop or masterclass, or adding them to your mailing list, anything that may be relevant to the topic you are writing about that will be enticing enough for them to trade their email address for it.
3. Creates Authority in your Industry
When you are creating consistent content that’s helpful for your audience and ideal clients it will build trust and continue to position you as the go to person and their trusted source in your particular niche. You want to provide value and serve your audience so they keep coming back to get the latest information and anything they may need to know or learn.
4. Extends the life of your Content
Unlike social media where the content you spend a lot of time thinking about and creating can be gone within 24hrs most times or not even seen at all ( oh the mighty algorithm), blogging has longevity and can continue to generate leads for you, weeks, months and even years down the road. The time you put into crafting and writing your posts will continue to pay off in the long run and can stretch even further if you incorporate Pinterest into your blogging workflow.
5. Can be an added revenue stream
Although monetizing your blog can take a lot of time and should not necessarily be your main focus at least not when you are just starting out. With blogging you have the option of monetization through things like affiliate marketing, advertising, sponsorships and partnerships.
So if you have been considering blogging for your business or have stopped because you didn’t feel it was worth the time commitment, I hope that this post was able to shed some light on a few of the reasons why your hard work and effort are not going to be wasted when you invest in blogging for your business.
Do you currently blog or have you stopped? Let me know in the comments below